We are extremely pleased to announce that the THRYVE Group and its four agencies are the new organizers of the Christmas market at Zurich Central Station. In a multi-stage pitch process, SBB Immobilien awarded the contract for the comprehensive new edition of the Christmas market at Zurich Central Station to the THRYVE Group at the beginning of the year. Together with its agencies RAWCUT, SWISSPER, wetalkwithyou and Promotion-Tools, THRYVE is starting a five-year mandate as organizer. "THRYVE impressed with its innovative and thematically networked approach - more modern, younger and very family-friendly. We are looking forward to reinventing the Christmas market at Zurich Central Station together." - Lukas Schneller, Head of Promotions and Events, SBB AG A wintery experience as "POLARZAUBER" The new concept promises a magical Christmas atmosphere in which tradition and modernity meet. An atmospheric backdrop combines the traditional Christmas atmosphere with modern experiences at AR/VR stations and an interactive scavenger hunt. A selfie studio invites you to take digital and analogue photo moments. Particular attention is paid to sustainability, an appealing catering concept and a balanced relationship between local, regional and national offers. Comprehensive service package As the organizer, the THRYVE Group is responsible for the idea, conception and operation of the new Christmas market - from branding, logo, imagery, event concept, trade fair construction, marketing, sponsoring, contracting and support of the exhibitors. The catering concept, on-site activations, awareness campaigns and social media measures are also in the hands of THRYVE - all with a special focus on sustainability. "The project is already a project close to our group's heart - a concept that we will bring to life with our entire portfolio, our expertise and passion. A big thank you to the SBB and the entire pitch team." - Marco Eberhard, Managing Partner & VRP THRYVE Group Contact and further steps In the coming weeks, the concept will be presented step by step on www.polarzauber.ch. Interested persons, exhibitors and media can now contact info@polarzauber.ch.

At the end of 2024, we fulfilled a dream with the THRYVE Concept Store: A place that combines working space, exhibition space and event opportunities in a prime location on Zurich's Paradeplatz. This is where creative exchange meets innovative brand presentation. Our coffee lounge invites visitors on an enjoyable journey, while our concept store offers space for brands, artists and visionaries. Whether you want to present your product, host an event or make new contacts - we have the perfect platform for you. Our store extends over 300m² on two floors and offers space for events with up to 150 guests. We offer flexible rental space from 2m² to 50m², perfect for limited sales exhibitions, showrooms or supplier solutions. With a weekly reach of up to 100,000 contacts through walk-in customers and digital channels, we effectively showcase your product. Our motto: Experience - Explore - Engage. Come by, experience the THRYVE atmosphere and unleash your marketing potential. 📍 Bärengasse 16, 8001 Zurich

More than just a non-alcoholic beer - this is the message that the Brand Studio of Ringier Advertising and the social media agency SWISSPER successfully anchored in the 2024 summer campaign for Feldschlösschen Alkoholfrei. The brand was effectively positioned through a strategic combination of branded content, influencer marketing and three specifically defined communication pillars. This close partnership shows the enormous impact that the interaction between social media and media can have - especially when the storytelling is thought of across media and follows a clear common thread. Focus & strategy: Reach & awareness through editorial contributions on Blick.ch Authentic creator voices with 12 influencers on Instagram & TikTok Maximum reinforcement through branded stories from Ringier Media 50+ content pieces for consistent and effective storytelling The always-on project was divided into three phases in which carefully selected creators staged the diverse moments of enjoyment from Feldschlösschen Alkoholfrei - with storytelling that fits perfectly together on all channels and across media. The numbers speak for themselves: 📈 +5% above the campaign KPIs ⏳ Average time spent on Blick.ch of 2.5 minutes (+28%) 🎥 +91% more video views than planned 📲 5.5 million impressions by influencers (+57%) 👀 Thumb stop rate +14% above target

Emil Frey's anniversary platform - a best practice case for innovative customer loyalty For Emil Frey's 100th anniversary, we have developed a digital platform that sets new standards in customer loyalty and loyalty management. This groundbreaking solution combines targeted gamification elements, automated processes and seamless integrations to inspire and actively involve customers in the long term. More than a campaign - a well-thought-out platform for sustainable customer loyalty The anniversary platform is much more than a classic marketing campaign. It was specifically designed to create added value for customers and at the same time drive digital transformation in retail. Monthly competitions, interactive quiz formats and an integrated loyalty upgrade system ensure a high interaction rate and a sustainable customer relationship. Particularly innovative is the dynamic loyalty program, which allows users to upgrade their existing bronze card to a gold card - an incentive that not only strengthens brand loyalty, but also provides data-driven insights for personalized offers. Digital processes, maximum efficiency - the technological basis Thanks to the complete integration of all Emil Frey branches and the implementation of a centralized merchant cockpit, the platform enables simple and efficient administration. The digital wallet card solution ensures smooth use, while automated processes minimize the administrative effort for merchants. This combination of gamification, digital loyalty management and optimized user experience shows how innovative platform solutions can transform retail. A successful model with best practice character The Emil Frey anniversary platform is an example of how digital solutions can be used specifically to increase customer loyalty, optimize internal processes and create new digital touchpoints. It shows that sustainable customer loyalty goes far beyond classic loyalty programs and that real added value can be created with the right technologies. For companies that want to future-proof their customer interactions, this case offers valuable insights: gamification, automation and personalized loyalty models are the success factors of modern customer loyalty. Interested in a similar approach? Let's work together to develop innovative solutions for your company.