Challenge: Das Openair Frauenfeld hat sich als bedeutendstes Hip‑Hop‑Festival Europas etabliert. Die Herausforderung bestand darin, das Festival weiterzuentwickeln und dabei seine kulturelle Identität nicht zu verlieren. Gleichzeitig sollte die Anziehungskraft über eingefleischte Hip‑Hop‑Fans hinaus erweitert werden, um ein breiteres internationales Publikum anzusprechen. Solution: •Mutiges Design mit Petardenrauch, 3D-Objekten und Beton-Monolithen •Neues Festival-Logo: pinke, aufgeblasene Typo als Key Visual für alle Kanäle •Farbige, dynamische Markenwelt für ein breites Zielpublikum Result & Conclusion: Der Relaunch positioniert das Openair Frauenfeld als Ort, an dem Musik, Style, Visuals und Community verschmelzen. Das neue Design transportiert grenzenlose Energie und Community‑Spirit – ganz im Sinne von «No Limits». Das Festival setzt neue Standards in der Festivalästhetik und transformiert sich vom reinen Musik‑Event zum Erlebnisuniversum der nächsten Generation, ohne seine Hip‑Hop‑DNA zu verlieren.

Challenge: PLAZA Clinics – specialised in dermatology, allergology, plastic surgery and phlebology in the Zurich Oberland – required a comprehensive modernisation of their digital infrastructure. The biggest challenge was secure digital communication within the healthcare sector. All workstations across the three clinic sites had to migrate to a HIN‑compliant infrastructure without forcing physicians to change their familiar email addresses. The website also needed a clear structure and new business lines had to be opened digitally. Solution: •Website relaunch with HIN integration: messages encrypted to HIN standard; multi‑step booking logic guides patients to the correct specialist •PLAZA Academy: e‑learning platform with integrated booking and payment as an additional revenue stream for medical professionals and MPAs •Skincare webshop: sale of own products, standalone and cross‑sold •Modular Kirby CMS approach: enables incremental extensions with no system switch Result & Conclusion: The project positioned PLAZA as a digital pioneer in healthcare. HIN integration significantly reduced support requests, while the new website received positive patient feedback. The Academy is already fully booked, and the webshop generated its first orders immediately after launch. Further modules such as certificates and B2B features are planned. More insights: https://wetalkwithyou.com/en/cases/plaza-kliniken

We are extremely pleased to announce that the THRYVE Group and its four agencies are the new organizers of the Christmas market at Zurich Central Station. In a multi-stage pitch process, SBB Immobilien awarded the contract for the comprehensive new edition of the Christmas market at Zurich Central Station to the THRYVE Group at the beginning of the year. Together with its agencies RAWCUT, SWISSPER, wetalkwithyou and Promotion-Tools, THRYVE is starting a five-year mandate as organizer. "THRYVE impressed with its innovative and thematically networked approach - more modern, younger and very family-friendly. We are looking forward to reinventing the Christmas market at Zurich Central Station together." - Lukas Schneller, Head of Promotions and Events, SBB AG A wintery experience as "POLARZAUBER" The new concept promises a magical Christmas atmosphere in which tradition and modernity meet. An atmospheric backdrop combines the traditional Christmas atmosphere with modern experiences at AR/VR stations and an interactive scavenger hunt. A selfie studio invites you to take digital and analogue photo moments. Particular attention is paid to sustainability, an appealing catering concept and a balanced relationship between local, regional and national offers. Comprehensive service package As the organizer, the THRYVE Group is responsible for the idea, conception and operation of the new Christmas market - from branding, logo, imagery, event concept, trade fair construction, marketing, sponsoring, contracting and support of the exhibitors. The catering concept, on-site activations, awareness campaigns and social media measures are also in the hands of THRYVE - all with a special focus on sustainability. "The project is already a project close to our group's heart - a concept that we will bring to life with our entire portfolio, our expertise and passion. A big thank you to the SBB and the entire pitch team." - Marco Eberhard, Managing Partner & VRP THRYVE Group Contact and further steps In the coming weeks, the concept will be presented step by step on www.polarzauber.ch. Interested persons, exhibitors and media can now contact info@polarzauber.ch.

Vorstellung von THE CURATED EDIT im THRYVE concept store Präsentiert von THRYVE Group AG Bei THRYVE Group AG vermarkten wir nicht nur Marken — wir erwecken sie zum Leben. Deshalb haben wir den THRYVE concept store am Paradeplatz ins Leben gerufen: ein lebendiges Showroom für mutige Ideen, kreative Produkte und unvergessliche Erlebnisse. Diese Woche freuen wir uns, unsere neueste Kollektion vorzustellen: THE CURATED EDIT — eine saisonale Auswahl einzigartiger, designorientierter Marken, die Zweck und Kreativität perfekt miteinander vereinen. Besuchen Sie uns im THRYVE concept store, Bärengasse 16 – Paradeplatz, Zürich und: •Entdecken Sie unsere Kunst und mutigen Designs •Genießen Sie Barista-Kaffee oder handgemachtes Eis, während Sie stöbern •Buchen Sie Ihr nächstes Event oder Workshop in unserem kreativen Raum •Treffen Sie unser Team und entdecken Sie innovative Partnerschaftsmöglichkeiten