Challenge: Openair Frauenfeld has established itself as Europe's most important hip-hop festival. The challenge was to further develop the festival without losing its cultural identity. At the same time, its appeal needed to be expanded beyond die-hard hip-hop fans to appeal to a broader international audience.

Solution:
• Bold design featuring firecracker smoke, 3D objects, and concrete monoliths
• New festival logo: pink, inflated typography as the key visual for all channels
• Colorful, dynamic branding for a broad target audience

Result & Conclusion: The relaunch positions Openair Frauenfeld as a place where music, style, visuals, and community merge. The new design conveys boundless energy and community spirit – in the spirit of "No Limits." The festival sets new standards in festival aesthetics and transforms itself from a pure music event into a next-generation experience universe, without losing its hip-hop DNA.