Challenge: Electrolux wanted to bring its brand to life – not in the showroom, but right in the heart of people's everyday lives.

The task: A high-impact, emotionally engaging activation that directly reaches consumers at trade fairs, train stations, and major events.

The goal was clear: Strengthen brand presence, present the topic of laundry care with a touch of humor – and make innovation, quality, and sustainability tangible.

Solution: A simple idea evolved into a spectacular roadshow project: the largest walk-in washing machine in Switzerland.

A trailer over 14 meters long was transformed into an immersive brand experience – complete with a digital wheel of fortune, sound and light effects, interactive touchpoints, and a photo booth.

The concept, creation, and complete execution were the result of a collaboration between the Thryve agencies:

Promotion-Tools was responsible for the idea, concept, planning, and execution.

Rawcut developed the visual design and content assets.


Promotion-Tools was responsible for the idea, concept, planning, and execution. wetalkwithyou contributed communication and social media integration.

Goldschnitt implemented the audiovisual storytelling.

The Tour: After its launch at BEA Bern, the Electrolux trailer toured throughout Switzerland:
Zurich Main Station, Lausanne, Winterthur, Basel, Lucerne, ESAF in Glarus, and OLMA St. Gallen – everywhere the extraordinary vehicle attracted attention and people.

Facts & Figures:

• 28,000 visitors
• 1,000 interactions per day on average
• 27,000 spins of the prize wheel
• 14,000 giveaways distributed
• 600 hours of interior design
• 150 hours of logistics per location
• 3 vehicles in use: truck, van, tractor unit

The interior design was completed entirely by Promotion-Tools in Schlieren – including technical equipment, lighting, and interactive elements. Every detail was designed for brand impact, functionality, and experiential value.

Result & Impact:

The roadshow set new standards in Swiss field and live marketing.

It demonstrated how powerful a brand can become when it not only reaches people but inspires them.

Electrolux presented itself as an innovative, approachable brand that combines lifestyle, technology, and sustainability.

For the Thryve Group, the project was a prime example of cross-group collaboration: concept, design, communication, and implementation all from a single source – with measurable reach and emotional impact.